The sale fever has not yet subsided after Black Friday as it continues on to the biggest day for online retailers – Cyber Monday. It was a direct offshoot of the observed increase in online purchases on Monday after Thanksgiving. Essentially a marketing term to encourage online shopping, Cyber Monday was first heard by the American market in 2005. There are at least seven countries who are known to observe this day including the United States, Canada, United Kingdom, Portugal, Germany, New Zealand, and Chile.
What is particularly exciting about this day is the chance to get hold of extraordinary deals for Xbox games which we wouldn’t normally see at other times of the year. The considerably slashed prices are enough to make any gamer head for the nearest store even if it means falling behind extremely long lines. Fortunately, consumers can get hold of the same deals if not better, through online shopping.
Retailers are bent on pushing out the best promotions today hoping to make use of the momentum created by Black Friday. Active online shoppers are either hoping to finish their gift-buying early or taking advantage of being able to shop away from the eyes of the usual recipients which of course includes family and friends. The ability to shop from any location, whether at home or at work, can be too tempting to pass up.
Online shopping platforms are all out in their efforts to make online shopping as smooth as possible without the usual glitches associated with online transactions and inconvenience of shopping offline. With almost everybody having broadband access, consumers are discovering the wonders of the so-called couch-commerce where buyers need need stand up and go out to buy something they like. For most gamers, it is another excuse for uninterrupted gaming.